Terms of Service — Ads Direction

Effective: 12 May 2026 Last updated: 12 September 2026

What changed on 12 September 2026 (section 3, Pricing and payment): the money-back framing was removed. Previously this document described the free first run as leaving you with no card on file, said the mandate was confirmed only after that run, and framed the first payment as something you actively agreed to afterwards. All of that described an opt-in that does not exist. (The exact old sentences are not reproduced here: a guard test forbids that wording anywhere in this file, and quoting it — even to disown it — puts the false claim back in front of a customer reading the Terms.) How billing actually works: a Razorpay mandate (UPI / NACH / card) is registered when you subscribe, and the first charge fires automatically 7 days later unless you cancel first — you do not confirm anything for billing to begin. Section 3 now says exactly that. If you signed up before this date, nothing about your billing changed — only the description did. Cancelling from the dashboard at any point in those 7 days still bills you ₹0.

What changed on 7 September 2026: section 3 previously said a failed payment causes the subscription to "pause", and that a failed weekly run is "refunded automatically". Neither mechanism existed. Failed payments now correctly describe the past due state; refunds correctly describe emailing hello@adsdirection.com. There is no pause feature — cancel and resubscribe is the supported path, and your audit history survives both.

(Earlier: 2 July 2026 — pricing paragraph corrected to describe the Razorpay mandate registered at signup, matching /pricing and the homepage FAQ.)

1. The deal in plain English

Ads Direction is a weekly performance-marketing audit subscription for Indian D2C founders. You connect Google Ads, Shopify, Merchant Center, and Meta Ads via OAuth. We read your accounts every day. Every Monday morning we send a fresh to-do list: what shifted, what you shipped last week and how it landed, the specific things worth your time this week. When nothing's broken, we say so instead of inventing busywork.

We don't run ads for you. We don't write to your accounts. We don't take a cut of your spend. The product is purely advisory.

Pricing: ₹6,000 per month, billed monthly via Razorpay. First weekly run is free — a Razorpay mandate (UPI / NACH / card) is registered at signup, but nothing is charged for the first 7 days; cancel before day 7 and you're billed ₹0. Cancel anytime after that, effective at the end of the current billing cycle.

2. Who can use Ads Direction

You must:

• Be at least 18 years old
• Be authorized to grant access to the Google Ads, Shopify, Merchant Center, and Meta Ads accounts you connect (you own the brand, or are an authorized employee/agency principal)
• Use Ads Direction for legitimate marketing-audit purposes for your own business

You may not:

• Resell, sublicense, or white-label our service without an explicit written agreement (agency partnerships ship in v2)
• Reverse-engineer the audit engine or attempt to extract our prompts
• Use Ads Direction to audit a brand you don't have authority over
• Submit fake or test accounts to manipulate our data layer, QA process, or cohort signals

3. Pricing and payment

• First weekly run: free. You get a complete audit before any payment. If it isn't valuable, cancel within the first 7 days and you are charged nothing.
• Subscription: ₹6,000 / month, charged monthly via Razorpay Subscriptions. A Razorpay mandate (UPI / NACH / card) is registered when you subscribe, and the first charge fires automatically 7 days later unless you cancel first — you do not need to confirm anything for billing to begin. Cancel from the dashboard at any point during those 7 days and you are billed ₹0.
• Cancellation: Cancel anytime from the dashboard or by emailing hello@adsdirection.com. Cancellation takes effect at the end of the current billing cycle. We do not pro-rate refunds for partial months.
• Failed payments: Razorpay retries a failed charge. If it still doesn't succeed, your subscription is marked past due and weekly runs stop until payment goes through. Your audit history stays available, and you can start a new subscription at any time. We do not offer a "pause" — cancelling and subscribing again later is the supported path, and your audit history survives both.
• Refunds: If a weekly run fails to deliver due to our error (extractor bug, LLM failure, infra outage), email hello@adsdirection.com and we will refund the affected week. We do not refund based on disagreement with the audit's findings.

4. Your data

See our Privacy Policy for the full picture. Highlights:

• We use your private data to deliver YOUR weekly audit, to power cross-week anomaly detection on your own account, and to compute aggregated, anonymized cohort signals.
• We read up to 24 months of history on your first audit so we can see seasonality and quarter-level trend. Subsequent weekly runs read the last 30 days plus your snapshot history.
• We pull daily metric snapshots so the Monday-morning audit can compare this week against your baseline.
• If you upload brand assets (logo, brand guidelines PDF, product photos, color palette, voice notes), we store them in Cloudflare R2 and parse them with a Vision LLM to extract typography, colors, voice rules, and banned phrases. You can delete uploads at any time.
• We never sell raw account data, name your brand in any external product, or use your data to advantage another named customer.
• We retain weekly run history 24 months (deletable on request) and aggregated/anonymized signals indefinitely.

By using Ads Direction, you grant us:

• A non-exclusive license to access, process, and store your platform data via the OAuth scopes you grant
• Permission to use anonymized, cohort-level signals derived from your data for product improvement, industry benchmarks, agency licensing, and similar non-identifying uses
• Permission to identify your brand publicly only with your explicit written consent

You can revoke OAuth access at any time from the dashboard. We delete OAuth tokens immediately. Already-delivered weekly runs remain available in your dashboard.

5. What we promise

• We deliver the first weekly run within 24 hours of OAuth completion, and every subsequent run by Monday morning IST.
• Every recommendation is grounded in your actual data, with each numeric claim traceable to a source row. An automated reviewer runs on every audit before delivery and flags drafts that aren't well-grounded.
• We use your data only as described in the Privacy Policy.
• We confirm the brand profile we inferred with you before the first audit runs — you correct anything that's wrong before we send recommendations.

6. What we don't promise

• We don't guarantee that implementing our recommendations will improve your ROAS, CAC, or revenue. Marketing outcomes depend on factors outside the audit's scope.
• We don't guarantee perfect uptime. We aim for 99% uptime on the audit-delivery path and 99.5% on the dashboard. We make no SLA commitment beyond best effort.
• A weekly audit is a snapshot. Account state changes daily; a finding accurate Monday may be stale by Friday.
• We are not your agent, employee, or fiduciary. We are a tool. Recommendations are advisory.

7. Confidence labels and judgment

Every recommendation carries a confidence label (high / medium / low) reflecting how robust the inference is. A grounding validator catches claims that aren't supported by source data, and an automated reviewer catches drafts with weak evidence density or ambiguous framing. No system is perfect — use your own judgment, and when you're unsure, ship the cheaper of two equally-recommended actions first.

8. Liability

To the maximum extent permitted by Indian law:

• Our total liability for any claim arising from your use of Ads Direction is capped at the greater of (a) ₹10,000 or (b) the amount you've paid us in the trailing 12 months.
• We are not liable for indirect, incidental, or consequential damages.
• We are not liable for actions you take based on audit recommendations — you're the operator, you decide.

This cap does not apply to liability that cannot be capped under Indian law (e.g., gross negligence, willful misconduct, fraud).

9. Termination

You can terminate by canceling your subscription and deleting your account at any time. We can terminate your access if you violate these terms (most commonly: submitting fake accounts, reverse-engineering, auditing brands you don't have authority over).

On termination:

• OAuth tokens are revoked immediately.
• Raw account data extracts are deleted within 30 days.
• Brand-asset uploads are deleted within 7 days.
• Structured cohort signals derived from your data are retained anonymously per the Privacy Policy.
• Your delivered weekly runs are accessible for download for 90 days after termination, then deleted.

10. Governing law

These terms are governed by the laws of India. Disputes go to the courts of Delhi, India.

11. Changes

We may update these terms. Material changes (pricing, data-use stance, subscription mechanics) get 14 days' email notice. Non-material changes post here. If you don't agree to a change, you can cancel your subscription before it takes effect.

12. Contact

• General questions: hello@adsdirection.com
• Legal: legal@adsdirection.com
• Operating entity: Omar Rashid, sole proprietor (incorporation in progress; entity name will be updated here when registered)

Reviewed against the current product mechanics on 12 May 2026. The data-use stance in §4 is locked architecturally — we treat it as a binding rule, not a marketing claim.