# Terms of Service — Ads Direction **Effective:** [TO BE FILLED ON LAUNCH DATE] **Last updated:** 2 May 2026 (v0 draft, not yet lawyer-reviewed) This is the v0 draft. Bakes in DECISIONS.md D-014 (data-use stance) and the v0 product mechanics. Replace bracketed placeholders before going live. --- ## 1. The deal in plain English Ads Direction analyzes your Google Ads + Shopify + Merchant Center accounts and gives you a written audit. You give us read-only access via OAuth. We give you a Word doc identifying what's broken and how to fix it, plus a download page. That's the whole product at v0. We don't run ads for you. We don't write to your accounts. We don't take a cut of your spend. We charge a flat ₹2,000 per audit (with the first 10 customers free for case-study collection). ## 2. Who can use Ads Direction You must: - Be at least 18 years old - Be authorized to grant access to the Google Ads, Shopify, and Merchant Center accounts you connect (you own the brand, or are an authorized employee/agency) - Use Ads Direction for legitimate marketing-audit purposes for your own business You may not: - Resell, sublicense, or white-label our service without explicit written agreement (agency partnerships in v2) - Reverse-engineer the audit engine - Use Ads Direction to audit a brand you don't have authority over - Submit fake or test accounts to manipulate our data layer or QA process ## 3. Pricing and payment Per DECISIONS.md D-003: - The first 5–10 audits we run on Ads Direction are free for case-study collection. Founders accepting a free audit explicitly agree to provide a testimonial/case study, with the option to anonymize. - From audit #11 onwards, audits are ₹2,000 each, paid via Razorpay before the audit runs. - One audit per email per 30 days at v0 (rate limit per D-006). - Recurring quarterly audits (₹15,000/quarter) launch in v1. Refunds: if the audit fails to complete due to our error (extractor bug, LLM failure, etc.), full refund within 7 days. We do not refund based on disagreement with the audit's findings. ## 4. Your data See our [Privacy Policy](/privacy) for the full picture. Highlights: - We use your private data to deliver YOUR audit and to compute aggregated, anonymized cohort signals. - We never sell raw account data, name your brand in any external product, or use your data to advantage another named customer. - We retain audits 12 months (deletable on request) and aggregated/anonymized signals indefinitely. **By using Ads Direction, you grant us:** - A non-exclusive license to access, process, and store your platform data via the OAuth scopes you grant - Permission to use anonymized, cohort-level signals derived from your data for product improvement, industry benchmarks, agency licensing, and similar non-identifying uses - Permission to identify your brand publicly only with your explicit written consent (e.g., as a launch case study, only for the free-tier customers who opted in) You can revoke OAuth access at any time. We delete tokens immediately. Already-generated audits remain available for your download. ## 5. What we promise - We deliver an audit within 24 hours of OAuth completion (per D-004). - The audit is generated by automated software (per D-001) with a Claude-powered grounding validator (D-011) gating the first 5 audits we run. - Findings are based on your actual data, not generic best practices. Every numeric claim in the audit is traceable to your source data. - We use your data only as described in the Privacy Policy. ## 6. What we don't promise - We don't guarantee that implementing our recommendations will improve your ROAS, CAC, or revenue. Marketing outcomes depend on factors outside the audit's scope. - We don't guarantee uptime — v0 is a startup, not enterprise infrastructure. We aim for 99% uptime; we make no SLA commitment. - The audit is a snapshot in time. Account state changes daily. A finding accurate today may be stale in a week. - We are not your agent, employee, or fiduciary. We are a tool. Our recommendations are advisory. ## 7. Confidence labels Every recommendation in your audit carries a confidence label (high / medium / low) reflecting how robust the inference is. Recommendations are NOT imperatives. The QA grounding validator (D-011) catches recommendations that aren't grounded in source evidence, but no system is perfect. Use judgment. ## 8. Liability To the maximum extent permitted by law: - Our total liability for any claim arising from your use of Ads Direction is capped at the greater of (a) ₹10,000 or (b) the amount you've paid us in the last 12 months - We are not liable for indirect, incidental, or consequential damages - We are not liable for actions you take based on audit recommendations (you're the operator, you decide) This cap doesn't apply to liability that can't be capped under Indian law (e.g., gross negligence, willful misconduct, fraud). ## 9. Termination You can terminate by deleting your account at any time. We can terminate your access if you violate these terms (most commonly: submitting fake accounts, attempting to reverse-engineer, or auditing brands you don't have authority over). On termination, OAuth tokens are revoked, raw extracts deleted within 30 days, structured cohort signals retained anonymously per the Privacy Policy. ## 10. Governing law These terms are governed by the laws of India. Disputes go to the courts of [TO BE FILLED — Mumbai or Bangalore likely], India. ## 11. Changes We may update these terms. Material changes get 14 days' email notice. Non-material changes post here. If you don't agree to a change, you can delete your account before it takes effect. ## 12. Contact - General questions: hello@adsdirection.com - Legal: legal@adsdirection.com - Postal: [TO BE FILLED] --- *Drafted for v0. Not yet reviewed by counsel. Will be reviewed before audit #11 (paid-tier launch). The data-use stance in §4 is locked architecturally per DECISIONS.md D-014.*