01
Evidence before certainty
Source data, dates and limitations belong next to the recommendation. An estimate should never be presented as money already recovered.
Why Ads Direction exists
For the person
behind the business.
Running a store already asks you to be a product expert, operator and marketer. Your advertising reports should help you decide what to do, not create another job interpreting them.
Ads Direction is being built for the person making the next marketing decision: the founder choosing what to change, the small team reviewing an ad, or the owner trying to understand why two reports disagree.
The idea is straightforward. Connect the available store and ad data, explain the evidence, and turn it into a practical action or creative draft. Keep the owner's business knowledge in the process, including the things they do not know yet.
We want the useful output to be a clearer decision. That sometimes means a proposed test. It can also mean more investigation, more data, or leaving a campaign alone.
The principles behind the product.
02
Your business, your control
We prepare findings and drafts. You check the context and decide which changes to implement in your own ad account.
03
Useful questions welcome
If an action does not fit your business, say so. Your corrections should improve the brief, without rewriting what the original evidence showed.
See the reasoning for yourself.
Explore a fictional scenario before connecting your own accounts.